You appear to be on the wrong store

We are pleased to announce we have a Canadian store. To visit it please click on the link below.

Canada flag Canadian Store

You appear to be on the wrong store

Please visit our global directory to find the store that serves your area.

Click here for Global Directory

It’s January, a month when self-improvement and reinvention are at an all-time high. Perhaps you’ve decided that 2019 will be the year you get fit, learn a new language, or read more books. Whatever your new year goals are for 2019, we encourage you to embrace all things new, form better habits, and live your best life.

Achieving your goals starts with feeling good, which means looking good. Could 2019 also be the time to step your grooming routine up a gear? Here are our tips for a grooming routine that will set you up to achieve great things in 2019, for the clean-shaven and the bearded.

It All Starts with Your Skin

For men with a busy schedule, one of the most important things is to moisturize your skin, both face and body. If you’re new to skincare, don’t be put off by the idea of a regime - you’re likely already practicing some of these steps without thinking twice.

Hydrating Shower

Start the day with a shower. The stimulating effects of the jojoba beads in Invigorating Bath and Shower Scrub, and its exceptionally refreshing rosemary-mint fragrance are guaranteed to freshen-up your morning routine. Combined with vitamin E that works to rehydrate the skin, this product will ensure you have noticeably healthy looking, hydrated skin that is sure to elevate your personal presentation. For beards, use Coconut Shampoo that is mild on your facial hair, cleaning it thoroughly and keeping it healthy.


To ensure your face has a clear and radiant complexion, we recommend a deep cleansing as part of your routine. It’s important to pick a cleanser that exfoliates, removing dead skin and revealing a brighter, newer complexion underneath. Our personal pick is Daily Facial Cleanser. It helps to stimulate skin-cell renewal with a gentle exfoliation and toning. A great way to prepare the skin for a perfect shave.


The warm water of a shower before you shave, will have opened your pores and softened your stubble making it easier for your razor to cut through your hair. A good start to your shaving routine is essential in not only keeping your skin looking its best but also in preventing irritation, rashes and ingrown hairs. For a really superb result, use Ultimate Comfort Pre Shave Oil.


For the optimum shave, preheat a genuine badger brush under hot, running water. Next, apply a few dabs of shaving cream to your skin. We suggest one of our signature glycerin-based shaving creams, available in a bowl or tube, for example our Trafalgar Shaving Cream. For sensitive skin, try our Ultimate Comfort Shaving Cream, which is unscented. Using the badger brush, work the cream into the face in a circular motion to produce a luxurious lather that softens the bristles of your shave brush.

For a fast and efficient shave, use a multi-blade razor, such as the Gillette Mach III or Fusion. These types of razors pivot to follow the contour of the face and come with an aloe vera strip, to help lubricate the glide of the blade, so you do not over exfoliate the skin. For best results, use gentle strokes and let the weight of the razor guide you into how much pressure should be applied to the skin. A heavier razor will reduce the amount of work needed. Rinse the blades regularly with hot running water to prevent clogging up your razor. Blunt blades are one of the biggest causes of razor burn, so always make sure yours are in perfect condition.

Once finished, rinse any remaining cream from your face, as if not removed, it could dry your skin out and cause breakouts. It's also important to use cold water, and this will close the pores. Pat with a clean, dry towel.

Post-Shave Moisturise

The last step of this shaving regime should be a good quality aftershave balm. This will help restore the natural moisture levels in your skin and help reduce any irritation. We recommend the refreshing West Indian Limes Aftershave Balm with soothing lanolin and aloe vera extract. Alternatively, try our Ultimate Comfort Aftershave Balm if you have more sensitive skin.


Facial hair draws moisture away from the surface of the skin, so it’s just as important to consider how you look after your skin if you are bearded. To soften and smooth beards of all shapes and sizes and moisturize your skin underneath, use Gentleman’s Beard Oil. Finish with an alcohol-free product that does not dehydrate, like Gentleman’s Beard Balm, easily absorbed by the skin, improving beard strength while preventing dry, itchy and flaking skin beneath.

Finishing Touches


Want to ensure you are looking as fresh by the time 2020 rolls around? Extend your facial skin care with Advanced Treatment Serum and Intensive Skin Renewal Booster which have superior collagen boosting properties, helping minimize the appearance of wrinkles and aiding skin protection from environmental aggressors and free radicals.


As you prepare to make this your year, why not pick a fragrance to help remember it by?  Afterall, it’s well known that a distinctive scent can trigger strong memories – ‘olfactory memory’ to those in the know. One for the modern man, our Apsley Cologne - is blended with both woody and citrus notes for a truly unique masculine aroma. Make this the finishing touch on your best year yet.


And if you’re still looking for that book to read in 2019, you can never go wrong with a classic by Charles Dickens – who also happened to be a Truefitt & Hill regular patron. Our mantra, ‘Groom for Greatness’ really does say it all.