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June 19, 2016

In support of Prostate Cancer Canada, Truefitt & Hill presented its finest men’s grooming products to attendees of the Yorkville Exotic Car Show in Toronto, Canada. 

Joining our presentation, British supercar dealer McLaren had a role in stopping the 100,000 attending car buffs in their tracks with its sporty McLaren 570S

All for a great cause, Truefitt & Hill North America proudly supports Prostate Cancer Canada as its Canadian charity of choice for 2016. Our foray public display in alliance with the cause was in Toronto at the 6th annual Yorkville Exotic Car Show.

Stationed opposite a flagship Louis Vuitton store on Bloor Street (a popular destination for high-end boutiques), visitors were welcomed by head of North America for Truefitt & Hill Linda Mountford to sample some of the world’s best scents, lotions and balms at the free-admission car show.  

“Men and their motors go hand-in-driving-glove and as a brand we have always been game to ride alongside, navigating for the best possible appearance,” Linda said. “For instance, our C.A.R. cream is a terrific styling product created when the first convertibles began rolling off the line.

“Taming hair for top-down drives was the purpose of this legendary grooming solution.  Any and all products sold at the show on Father’s Day will see 10 percent go to Prostate Cancer Canada, provide grassroots services to help educate men about the need for early detection and to ease the journey for those diagnosed with prostate cancer.

“In addition to our pop-up shop, we were delighted that Pfaff Automotive Partners and McLaren Toronto agreed to support the cause and feature a McLaren 570S in our display. Together, we proudly represented the best of Britain for a worthy cause.”

Proceeds from on-location Truefitt & Hill sales raised funds for prostate cancer awareness.